don norman the design of everyday things audiobook

The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them. The goal: guide the user effortlessly to the right action on the right control at the right time. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The Design of Everyday Things shows that good, usable design is possible. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The fault, argues this ingenious - even liberating - book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Įven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The goal: guide the user effortlessly to the right action on the right control at the right time. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. Norman (P)2011 Tantor Listening Length 7 hours and 58 minutes Author Donald A.

The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them. Design doesn't have to be complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Įven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

Don norman the design of everyday things audiobook